Run your agency from the admin panel
The admin panel is the master control room of your Wazzap workspace. Create sub-accounts, assign phone-line quotas, brand the dashboard, and manage billing. Everything that touches multiple sub-accounts lives here.
Overview
A Wazzap workspace has two layers. The admin panel is the parent: one account, one login, one billing relationship. Inside it you create sub-accounts: isolated buckets, each with their own WhatsApp numbers, users, and integrations. Agencies use one sub-account per client. Solo users typically have one.
Anything that should apply across all sub-accounts (branding, subscription, custom domain, billing info) lives in the admin panel. Anything specific to a single client or number lives in the sub-account panel.
If you're white-labeling Wazzap under your agency's brand, the admin panel is also where your custom domain, logo, and provider name get configured. See brand settings.
Accessing the admin panel
- Use the admin panel link from your welcome email. Save it as a browser favorite so you can hit it from anywhere.
- Log in with your email and password. The first time, the default password is
admin(lowercase). Change it immediately, see the security section below. - You land on the dashboard with a list of every sub-account in your workspace.
The default password is admin. Treat it as a placeholder. Change it on first
login or anyone with the panel URL can walk in.
Creating a sub-account
Each sub-account is a self-contained workspace. To create one:
- Click Create a Sub-Account.
- Enter a name. Use the client's company name if you're an agency, so the panel stays readable as you scale.
- Choose the number of phone lines this sub-account is allowed to connect. The quota controls how many WhatsApp numbers can live inside it.
- Save. The sub-account appears in your list and is ready to pair its first number.
To change the phone-line limit later, come back to the admin panel and edit the sub-account from the same dialog. Limits scale up and down without disconnecting existing numbers (as long as you stay above the active count).
Workspace: ACME Marketing Co
├── Sub-account "Acme Sales" (3 phone lines)
├── Sub-account "Acme Support" (1 phone line)
└── Sub-account "Acme Lead Gen Pilot" (2 phone lines) Admin panel options
The settings menu inside the admin panel covers everything that applies to the whole workspace:
- Change name and email: update the administrator profile and the contact address tied to the account.
- Change password: rotate the admin password. Recommended on first login and whenever a team member with admin access leaves.
- Customize colors: adjust the dashboard color scheme to match your brand identity. Applies to every sub-account.
- Brand settings: manage logo, favicon, custom domain, brand name, and the documentation URL used across the platform.
- Manage subscription: view your plan, upgrade or downgrade, see seat and phone-line counts.
- Billing information: update payment methods and invoicing data (tax ID, billing address).
- GHL white-label URL: generate the dynamic custom menu link for HighLevel sub-accounts. Only available when the HighLevel integration is active.
- Theme (dark mode): toggle the dark theme for the admin panel interface.
- Documentation: shortcut to the docs you're reading right now.
- Subscription expiration date: the date your current subscription is paid through.
- Sign out: securely close the admin session. Pair with a password rotate if you suspect anything weird.
Security & best practices
- Rotate the default password on first login.
adminis the universal default, treat it as public. - Bookmark the admin URL. Don't email it around or paste it in shared docs.
- Separate admin from operator accounts. Day-to-day users live inside sub-accounts, not the admin panel.
- Keep billing email accurate. Invoices, dunning notices, and subscription expiry warnings all go there.
- If a team member leaves, rotate the password the same day.
Agencies running 10+ clients usually set a stronger admin password, enable a custom domain via brand settings, and use the GHL white-label URL so every client lands on a panel that says their agency, not Wazzap.