Ship Wazzap under your brand
Brand settings is the master switch for white-label. Set a brand name, logo, favicon, custom domain and docs URL once, and every panel your clients see, admin and sub-accounts alike, renders as your agency.
Overview
Brand settings live in the admin panel. Anything you change here applies to administrators and sub-accounts across the entire workspace. Your clients log in, see your logo and your colors, and never know the underlying platform is called Wazzap (unless you tell them).
White-label is included in every plan. You can ship a fully branded panel to a client within an hour of signing up.
Visual identity
Brand name
Defines how your brand appears across panel headers, modal titles and email-style notices. Set the legal or commercial name you use with clients.
Logo URL
A public URL pointing to your brand's logo. The platform fetches it every load, so host it somewhere stable.
- Recommended formats: PNG with transparent background, or SVG.
- Aspect: roughly square works best for sidebar use. A 512×512 PNG is a safe baseline.
- Hosting: CDN, S3, your own server, or a Vercel-hosted asset. Anywhere the URL is publicly reachable over HTTPS.
Favicon
URL of the favicon shown in browser tabs. Without it, tabs default to the Wazzap mark.
- Recommended size: 16×16 or 32×32 pixels. PNG or ICO.
- Hosted at a stable public HTTPS URL.
Sub-account title
Default title shown across sub-account headers. Helps clients identify which workspace they're in. You can leave it generic ("Dashboard") or set something specific to your brand ("Acme Mensajes").
Custom domain setup
Hosting the panel on your own domain (for example panel.acme-agency.com) is
the highest-impact white-label move. Clients never see wazzap.mx in the URL bar.
- In brand settings, enter your custom domain (for example
panel.yourbrand.com). - Click Save and Verify.
- In your DNS provider, create a CNAME record pointing to
white-label.wazzap.mx. - Add the generated TXT records to verify domain ownership. Wazzap reads them during verification.
- Once verified, your custom domain is live.
DNS records to add:
CNAME panel.yourbrand.com → white-label.wazzap.mx
TXT _wazzap-verify → <generated token> Once configured you have two working login URLs for the same account:
app.wazzap.mx(default platform login).- Your custom domain (for example
panel.yourbrand.com).
Both serve the exact same data. Use the custom domain in everything client-facing, keep the default URL as a fallback.
Documentation URL
Defines the URL where your branded documentation is hosted. Wazzap links to this from every "Help" or "Docs" button inside the panel.
Example: https://docs.yourbrand.com.
Most agencies either host their own knowledge base (Notion, Outline, Mintlify) or proxy a cleaned-up subset of the Wazzap docs onto their domain.
Notes & troubleshooting
- All URLs (logo, favicon, docs) must be publicly accessible over HTTPS.
- DNS changes may take time to propagate, anywhere from a few minutes to a few hours depending on your provider.
- An incorrect CNAME or missing TXT prevents successful verification. Re-check both record types before contacting support.
- Once verified, certificate issuance is automatic. No manual SSL setup required.
If you update your logo or favicon URL, browser caches can delay the visual refresh by
up to 24 hours. To force a refresh, append a query string (?v=2) to the asset
URL.
Pair brand settings with the GHL white-label URL so the HighLevel conversation provider also shows your brand instead of Wazzap. That closes the loop for agencies running GHL on every client.